Registration is the legal foundation everything else stands on. Without it, a takedown is a favour a platform does you. With it, it's a right you can enforce. Filed end to end by a licensed trademark attorney, built for how iGaming and crypto brands actually operate - one point of contact, one flat process, no law-firm hourly billing.
In the UK, the EU, and most jurisdictions worldwide, trademark rights are generally granted on a first-to-file basis, not first-to-use. A name you've been operating under for years isn't automatically yours in the eyes of the register. If someone else files for it first, in a class that covers what you do, they can hold the legal right to it, and you can be the one asked to stop using your own name.
This shows up most in fast-moving sectors like iGaming and crypto, where a live, recognizable brand is worth copying and a competitor, an opportunist, or an unrelated party filing in another jurisdiction can move faster than you'd expect. Filing early isn't caution. It's the only way to make sure the name stays yours.
Registration itself isn't instant, most jurisdictions take somewhere between 4 and 18 months to reach full registration. But the filing date is what counts: it's protected from the day you file, even while examination is still running.
That's why waiting until "things are more settled" is the wrong instinct. What you're securing is the date, not the certificate.
Generic filing services are built for any business. iGaming and crypto brands run into specification, class, and registrability issues those services aren't built to catch.
| DIY / template filing | CloneGuard | |
|---|---|---|
| Initial check | Skipped, or a generic paid search with no sector context | Free clearance check from a licensed attorney |
| Who files | You, or an unqualified formatting service | A licensed trademark attorney, filed as attorney of record |
| Sector fit | Generic forms, not built for iGaming or crypto | Classes and specifications drafted for how your brand actually operates |
| Pricing | Government fee plus hourly billing that's hard to predict | One itemized quote, agreed before any work begins |
| After filing | You're on your own for examination queries and renewals | Examination tracked, renewals flagged, one point of contact throughout |
Timelines vary by register and whether anyone objects, but the shape is broadly the same everywhere.
Your filing date is what's protected from this point, even while examination is still ongoing.
The application is published on the register, opening a window for third parties to raise an objection.
If no one objects in this window, the application moves forward to registration.
Certificate issued. Valid for 10 years, and renewable indefinitely after that.
The right jurisdiction depends on where your licence sits and where your players are, not a default. These are the markets we see iGaming and crypto brands need most often.
One of the largest regulated online gambling markets in the world, with its own register independent of the EU since Brexit. The default first filing for any brand touching UK-facing players.
A single filing covers all 27 member states in one registration, including Malta, home to the MGA and the jurisdiction most iGaming operators are actually licensed in. One of the most efficient filings available for this sector.
The live licensing and commercial hub for Web3 and crypto brands, anchored by Dubai's VARA framework. Increasingly the first filing crypto-native brands need alongside their home market.
We file directly in 100+ jurisdictions worldwide, and can extend a single base filing to 130+ countries through the Madrid Protocol if you're scaling into ten or more markets at once. On US filings specifically: real-money gambling services face real registrability restrictions at the USPTO that don't apply to most crypto and fintech brands, so we check that with you before recommending it. We'd rather tell you a market's wrong for you than take the filing fee anyway.
Register search and conflict check before you commit to filing
Goods & services drafted and classified correctly for your sector
Application filed by a licensed attorney of record
Examination monitored, with procedural queries handled for you
Every fee itemized and agreed before any work begins
One CloneGuard contact throughout, no separate law firm relationship to manage
A free clearance check from a licensed attorney, no commitment. We'll tell you plainly whether you're clear to file, and in which markets.
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